It all starts with awareness!


We need to see business beyond the economic perspective, understanding its action in an integrated way, as a living organism that influences, inspires and impacts a universe much larger than its core activity.


We need to build the leading role of business as a major cross-cutting and systemic public policy movement, engaging and mobilizing people and government for cultural change.


We need to reinvent our mental models of production and consumption, using business to develop strategies to solve humanity's great challenges.


We need to promote a new perception from the social and environmental transition, turning business results into a positive impact.


We need to believe that business will be responsible for positive change in society.